Every SaaS company must leverage content writers to maximize brand awareness and increase sales. Moreover, SaaS businesses should have an effective content marketing strategy that helps them succeed. 

Content writing is essential in content marketing, making hiring content writers necessary to accomplish your goals.

When hiring a professional writer for your SaaS business, you should find someone who understands your business goal, defines your audience, creates an effective content marketing strategy, and clearly communicates your objectives to your audience.

Also, the writer must have experience engaging your target audience, easing their fears and concerns, and persuading them to make decisions that favor your business.

In this article, I will help you identify the best platforms to hire content writers for your B2B SaaS business.

But first, let me show you some quick tips on hiring online writers.

How to Hire Content Writers for Your B2B Business

When hiring a professional writer for your B2B business, you must consider their skills, experience, availability, rates, communicability, and the trackable results they have accomplished in their career.

Avoid prioritizing rich and promising resumes when looking for a writer. Check for other things like portfolios, clients’ feedback, published articles, etc. You may also offer paid tests to show you value their time. 

Also, it’s vital to examine their problem-solving skills, ability to organize their thoughts and activities, and ability to collaborate in a team and present a clear and robust solution. 

Other things you need to test when interviewing content writers for hire are

• Ability to understand your company’s mission
• Ability to understand your products and services
• Ability to understand your target market
• Guarantee that they can cope with the scope of work and the required weekly time commitment.
• Willingness to follow your editorial guidelines, etc.

Also, you should find out a writer’s niche to check if it aligns with your market. Please note that you don’t have to be strict with the niche. Sometimes, the best content writers can adapt to any niche and deliver great work.

Related post: How to Choose a Writing Niche: the Complete Guide

What Are the 7 Best Platforms to Hire Content Writers for Your B2B SaaS Business?

1. FinidiWrites – Most Recommended Expert Content Writer

FinidiWrites is a one-stop shop for high-quality content writing services for SaaS businesses worldwide. Finidi Lawson is the face of FinidiWrites. He is an experienced content marketer and SEO strategist who has worked with multiple SaaS, tech, and IT businesses across Europe, The US, and APAC.

With a proven track record of results for businesses and testimonials from satisfied clients, FinidiWrites provides tailored content marketing services as follows:

• SEO strategy
• Content management
• Writing

To hire FinidiWrites, you have to book a consultation, which is relatively seamless and straightforward.

2. Upwork

Upwork is a leading platform for freelancers, including writers. The platform boasts millions of freelancers with skills ranging from entry-level to expert-level. Plus, there’s a high-quality freelancer for you regardless of your budget.

However, I must warn you that it’s likely to find mediocre talents and scammers who claim to be professionals but may do a terrible job. If you play your cards right, you’ll find the best talents. You can hire me on Upwork for your writing services.

Upwork’s algorithm also tracks freelancers’ performance and gives them ratings known as Job Success Score, which give you an idea about the results they deliver to clients.

If you want to hire a freelance writer for your B2B SaaS business, Upwork writing jobs may be a great option to explore.

3. LinkedIn

LinkedIn is a professional platform where you can find content writers for hire. Nine out of ten writers on LinkedIn may be willing to work with you full-time. And so, you may not make the most of LinkedIn if you lean more toward hiring a freelance writer. 

It’s quicker to vet writers on LinkedIn, as you can check prospective writers’ profiles and see their experience, skills, ‘about’ section, education, certifications, achievements, and featured works.

Also, you may use LinkedIn’s job section to post jobs, which may be a way to find high-quality writers. Occasionally, quality writers may also reach you directly if they feel you may need their services.

4. FreelanceWriting.com

FreelanceWriting is a platform for finding content writers for hire, ready to take your B2B SaaS business to the next level. Writers on FreelanceWriting have substantial experience and a track record of delivering great content.

FreelanceWriting also offers helpful content writing services for SaaS businesses, including the following:

• Blog/article writing
• Press releases
• Website content
• Email newsletters
• Whitepapers
• Product descriptions

5. Indeed.com

Indeed is a job board with over 180 million monthly users, and you can find talented content writers for your business. You can hire a writer on Indeed by posting a job for which professional writers may apply. You can find writers directly by reviewing the writers’ resumes previously submitted on the platform.

6. Workable

Workable is another job board similar to Indeed. There are tons of writing gigs on the platform for writers. Also, employers can select high-quality writers from a pool of professionals on the website.

Like LinkedIn, professional writers on the Workable platform tend towards full-time gigs. So, it may not be the best platform for sourcing part-time freelance writers.

7. Fiverr

Fiverr is a platform with millions of freelancers on board. If you don’t have the room or budget for a full-time writer, you may quickly find an affordable content writer on this platform.

The platform uses an algorithm that tends to rank the best freelancers on its top page, making it easy to find professional freelancers faster. 

Wrapping Up

Hiring the right content writer for your SaaS business is vital to success in your content marketing efforts. With these best platforms I have shared, you can easily find talented writers who can help you grow your business.

Are you a business owner looking to grow your company with an effective content marketing strategy? You have come to the right place! Book a free consultation with me now, and let me teach you how to get 2-3X results for your company.

FAQs

1. How do I hire content managers?

You can hire content managers on many platforms, including FinidiWrites, LinkedIn, Upwork, Workable, etc. Verify their expertise via an interview session, and then choose a content manager that can help you get results.

2. Where can I hire content writers who will work in-house?

Platforms like LinkedIn, Workable, Indeed, Glassdoor, etc., are best for hiring in-house content writers. FinidiWrites can also work with your in-house team on a contract basis.

3. Which platform is best for content writing?

There are many relevant platforms for content writing, but the best include FinidiWrites, LinkedIn, Upwork, etc.