Content marketing is an increasingly important tool for businesses looking to stay ahead of the competition and attract new customers. As the demand for engaging and effective content marketing continues to rise, so does the number of companies offering B2B content marketing services. 

In this post, I have listed the top 10 B2B content marketing companies doing it right. These companies understand the power of creating and delivering high-quality content to engage, educate, and convert their audiences.

They are successfully creating content that resonates with their target audiences, and they’re reaping the rewards. But first, let’s define content marketing.

What Is Content Marketing?

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable customer action. 

Content marketing is an essential part of any B2B company’s marketing strategy, which helps build relationships with potential customers, drive traffic to their websites, and increase conversions. 

According to Content Marketing Institute, 77 percent of B2B marketers employ content marketing as a component of their entire marketing plan. Content marketing aims to establish business owners as thought leaders in their industry, thereby creating customer loyalty. And the best part? Businesses of all sizes can use content marketing!

What Makes Great B2B Content Marketing?

What separates the great B2B content marketing companies from the rest of the pack? Why are they able to have such a big impact on the sector?

Some critical factors set these companies apart. Great B2B content marketing is all about creating content that is relevant, valuable, engaging for your target audience, and able to inspire the expected response.

Content must also be well-written and well-researched, with a focus on quality over quantity. And it’s expedient to continually experiment with new formats and strategies to find what works best for your audience.

If you’re looking to improve your content marketing efforts, you can take a cue from the following content marketing companies:

The Top 10 B2B Content Marketing Companies

Here are the 10 most influential content marketing companies, based on expert analysis.

1. Content Marketing Institute

Content Marketing Institute (CMI) stands out by consistently providing high-quality and valuable information on content marketing. Here are a few ways in which CMI distinguishes itself from other content marketing resources:

• Comprehensive coverage
• Practical advice
• Expert contributors
• Engaging formats
• Community building

2. Copyblogger

Copyblogger stands out by providing high-quality resources and tools for writers and content creators to help them improve their writing and content marketing skills. Additionally, Copyblogger has a strong community and up-to-date resources to keep you abreast of the content marketing industry.

Here are a few ways Copyblogger distinguishes itself from other content marketing companies:

• Emphasis on writing
• Community building
• Practical advice
• Expert contributors

3. FinidiWrites

Founded by Finidi Lawson, this content marketing company is focused on helping Tech and IT businesses increase their reach and boost conversion at an affordable cost for all business sizes. FinidiWrites provides clients with data-driven SEO strategies, writing services, and content management so teams can focus on core business operations.

Why FinidiWrites stands out:

• Tech industry focus
• Data-driven approach
• Customized content
• Experienced writers
• Content management support
• Focus on conversion

4. Oracle Marketing Cloud

Oracle Marketing Cloud is a content marketing platform designed to empower businesses to reach, engage, and convert customers across all channels. Founded with a mission to deliver personalized customer experiences, Oracle Marketing Cloud offers many tools and services tailored to meet the evolving needs of modern marketers.

Why Oracle Marketing Cloud stands out:

• Unified platform
• AI-powered personalization
• Cross-channel coordination
• Data-driven insights 
• Integration with Oracle Ecosystem

5. Hubspot

HubSpot is an all-in-one marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. With a focus on inbound marketing and customer-centric strategies, HubSpot offers a comprehensive suite of tools and resources to support businesses of all sizes.

Why HubSpot stands out:

• Integrated platform
• Inbound marketing focus
• CRM integration
• Marketing automation
• Sales hub
• Community and support

6. Quick Sprout

This popular online resource and consultancy is founded by Neil Patel, a renowned digital marketing expert. Quick Sprout offers a wealth of information, tools, and services to help businesses grow their online presence and drive results.

Why Quick Sprout stands out:

• Comprehensive resource
• Expert insights
• Tools and resources
• Consulting services
• Community and networking

7. CoSchedule

CoSchedule is a content management platform designed to help businesses plan, organize, and execute their content marketing strategies. With CoSchedule, you can streamline your content creation process, collaborate with team members, and track your marketing performance.

Why CoSchedule stands out:

• Marketing calendar
• Content creation workflow
• Social media management
• Email marketing integration
• Team collaboration

8. Salesforce Content Marketing

Salesforce Content Marketing is a comprehensive platform designed to help businesses create, manage, and optimize content that resonates with their target audience. As part of the Salesforce ecosystem, it offers tools and features that align with Salesforce’s customer-centric philosophy.

Why Salesforce Content Marketing stands out:

• Integration with the Salesforce ecosystem
• Customer data-driven content
• Content calendar and planning
• Content creation and optimization
• Distribution and analytics

9. Contently

Contently is a leading platform for creating and managing high-quality content, connecting businesses with a network of talented writers and content creators to produce engaging and effective content.

Why Contently stands out:

• Talented network of writers
• Content creation platform
• Content briefs and templates
• Editorial calendar
• Analytics and reporting

10. Contentful

Contentful is a content management system (CMS) that empowers businesses to create, manage, and deliver content across various digital channels. With a focus on flexibility and scalability, Contentful provides a powerful platform for content creators and developers.

Why Contentful stands out:

• Content modeling
• Rich content editing
• Collaboration and workflow
• Multilingual and multi-regional support
• Integrations and extensions

Insights on their Content Marketing Campaigns and Strategies

If you’re wondering what these companies’ campaigns and strategies look like, let’s take a deeper dive.

One strategy that stands out across all these companies is their focus on data-driven content marketing. Utilizing A/B testing and predictive analytics, they can tailor content to their target audience’s needs to effectively engage users. 

Additionally, most of these companies ensure their content is visually appealing with the help of design experts. It’s always a good idea to consider the strategies used by successful B2B content marketing companies for your process. That way, you can cull some great ideas for your strategy!

Related Post: How to Build a Successful Content Marketing Strategy for B2B Companies

Examples of Successful B2B Content Campaigns

Let’s take a look at some of the most successful B2B content campaigns that have been created by influential content marketing companies.

#1. HubSpot’s Rebrand and Refresh

HubSpot’s “Rebrand and Refresh” is one of my favorites for many reasons. The campaign was designed to refresh the company’s brand image and increase customer engagement. The campaign featured a series of insightful blog posts, webinars, and in-person events that provided valuable resources and insights to HubSpot’s customers.

#2. Oracle’s “Data-Driven”

Oracle’s “Data-Driven” campaign focused on educating tech professionals on the power of data-driven marketing. This campaign included videos, white papers, case studies, and an interactive quiz that tested customers’ knowledge about data-driven marketing.

#3. FinidiWrites’ SEO Strategy

Having helped many businesses improve traffic and drive revenue growth, FinidiWrites provides multiple resources across all his socials and YouTube on how he uses data to drive reliable results for Tech and IT businesses. You can check his portfolio for incredible projects and testimonials.

Why is B2B content marketing important?

Any effective marketing approach must include content marketing, mainly because it enables businesses to reach potential customers, build relationships, and showcase their expertise in a way that other marketing techniques can’t. 

B2B content marketing is particularly important, as it allows businesses to reach an audience of decision-makers interested in learning more about your industry and services. B2B content marketing also helps boost visibility and credibility.

Conclusion

So, there you have it: the 10 most influential content marketing companies in the B2B space! These brands are killing it with their content marketing campaigns, and they are worth keeping an eye on if you want to up your own content game. Whatever your content marketing needs may be, there’s a solution out there for you.

Are you looking for a content marketing expert who can help you reach your target audience on a budget? FinidiWrites is a content marketing professional with about a decade of helping individuals and companies get content marketing right. Book a free consultation with me now!