Information Technology

Marketing Collaterals & Engaging Blogs: A Showcase of My Work with KatPro Copy

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Industry

Industry

Information Technology
Information Technology

Headquarters

Headquarters

Berlin
Berlin

Founded

Founded

2010
2010

Company size

Company size

50-101
50-101

Challenge

The company faced marketing hurdles with its website content, grappling with a disorganized presentation that hindered effective communication. Users were struggling to connect with key offerings, impacting lead conversion rates. Moreover, the absence of engaging content resulted in a lack of brand resonance and customer retention.

Results

Following a content overhaul, the website now showcases organized and compelling content, improving communication and user connection. The strategic restructuring contributed to a notable 30% increase in lead conversions. The infusion of engaging content has revitalized brand perception, leading to a significant 20% boost in customer retention rates.

35%

Improved Website Visits

Improved Website Visits

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

Process

Process

Process

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Trusted by Professionals

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • The work he produces shows a depth of knowledge, diligent research, and talent for writing. He maintains good communication throughout each job, is punctual, and follows the assigned briefs to a T.

    I highly recommend Finidi if you're looking for a reliable and capable writer.

    Ned Smith

    Assistant to CEO, Mandala AI

  • Finidi is an exceptional content creator. The amount of research he puts in to deliver stellar content for the ever-evolving tech industry makes his content stand out and more resourceful. His ambitious personality and passion for creating content makes him a great addition to my team

    Kajal Swarup

    Recruiter, Turing Enterprises

  • Finidi is a highly skilled SEO copywriter. What sets him apart from other writers is his willingness to improve.

    He always sees feedback as an opportunity to grow as a professional. I would recommend him to anyone looking for a reliable writer


    Eunice Samson

    Content Manager, Auslogics Software

  • I worked with Finidi on numerous content pieces, most of them quite technical as well and he has not let me down with his research and quality.

    He delivered pieces that were very insightful, and written with great attention to SEO

    Mario McKenzie

    Founder, FoodiWant

  • I hire Finidi on an ongoing basis to write technical blog content for me on software-related topics, and he delivers not only great content but also SEO-optimised.

    I'm very happy to be working with him and would highly recommend!

    Adnan Tuccar

    Digital Marketing Manager, Zartis

Begin your journey toward a content strategy that meets your goals

Let's learn how we can partner to do this or that

© 2024. Designed by Daniel Adeyemo

Begin your journey toward a content strategy that meets your goals

Let's learn how we can partner to do this or that

© 2024. Designed by Daniel Adeyemo

Begin your journey toward a content strategy that meets your goals

Let's learn how we can partner to do this or that

© 2024. Designed by Daniel Adeyemo